Business Analysis

Identification of one or more sustainable competitive advantages a firm has in the markets it serves (or intends to serve), and allocation of resources to exploit them

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Oana Popovici
Lecturer - ASE
Andreea Veress
Commercial Manager, The Estée Lauder Companies Inc.


Calea Grivitei 2-2A   View map


HR & Marketing , Masters , Study

Acquired specific competences:

  • Development, implementation and evaluation of business strategies efficiency
  • Development, adopting and implementing strategic and tactical decisions in organizations from
    different fields of activity

Objectives of the discipline:

  • Courses, seminars and applied activities follow that the master students should learn the conceptual – methodological
    and practical basics.
  • Conducting experimental simulations regarding marketing strategies Gaining the knowledge needed by specialists working in this field. Substantiating the strategic marketing plan.