Strategic Marketing

Identification of one or more sustainable competitive advantages a firm has in the markets it serves (or intends to serve), and allocation of resources to exploit them

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CREDIT:
6

INSTRUCTORS:

Daniel Moise
Lecturer - Bucharest University of Economic Studies
Daniel Traian Pele
Associate Professor, ASE

Address

Calea Grivitei 2-2A   View map

Categories

HR & Marketing , Masters , Study

Acquired specific competences:

  • Development, implementation and evaluation of business strategies efficiency
  • Development, adopting and implementing strategic and tactical decisions in organizations from
    different fields of activity

Objectives of the discipline:

  • Courses, seminars and applied activities follow that the master students should learn the conceptual – methodological
    and practical basics.
  • Conducting experimental simulations regarding marketing strategies Gaining the knowledge needed by specialists working in this field. Substantiating the strategic marketing plan.

CONTACT

Email: imba@fabiz.ase.ro

Telephone: 021 319 19 01 – int. 584

Adress: Calea Grivitei 2-2A, București

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