Acquired specific competences:
- Development, implementation and evaluation of business strategies efficiency
- Development, adopting and implementing strategic and tactical decisions in organizations from
different fields of activity
Objectives of the discipline:
- Courses, seminars and applied activities follow that the master students should learn the conceptual – methodological
and practical basics.
- Conducting experimental simulations regarding marketing strategies Gaining the knowledge needed by specialists working in this field. Substantiating the strategic marketing plan.