Commercial Manager, The Estée Lauder Companies Inc.
As an experienced and high energy Marketer, Prof. Veress is driven by curiosity to innovate and achieve company goals.
With a proven track record of expanding business portfolios, introducing new brands and driving market awareness, Andreea has the ability to increase sales and return businesses to profit. Multi-lingual and a strong communicator, she built key working relationships at all levels of the company.
Andreea holds herself to exceptional standards and excel as part of a high-performing team.
Experienced in: Building and leading teams, Consumer and shopper insights, Brand Positioning, Brand Strategy, Portfolio and Brand Management, Communication (TVC development, digital, in-store, community marketing, advocacy, influencers), Innovation (product development, pack type launches, line extensions, brand launches), Visual identity (brand re-positioning: logo, visual cues, packaging, on-premise outlet design), Channel Strategy, Trade Marketing, Revenue Management
Companies she has worked for: The Estée Lauder Companies Inc., BIC, LEGO, Heineken.