Sorin Constantin Cartp
UX Director, Bitdefender
Sorin is a Computer Science graduate turned designer, with nearly 20 years of experience in crafting user-centered digital products.
At Bitdefender, Sorin leads the strategic vision and execution of user experience initiatives across both B2C and B2B2C channels.
He and his team are responsible for crafting user-friendly digital products that balance functionality and usability across desktop and mobile platforms. They collaborate with product managers, engineers, and security experts to align design with product strategy while ensuring intuitive interactions for both novice and expert users.
Through user research and usability testing, they continuously improve the user experience, while maintaining consistent visual design and brand identity. Their goal is to deliver seamless, secure, and market-competitive cybersecurity products that meet the needs of Bitdefender’s diverse user base.
Before joining Bitdefender, Sorin worked or consulted for various startups and companies in industries such as health, textile, finance, and travel.