Online Business Administration Models

Objectives of the discipline:

• This subject will present students different aspects and models that refer to businesses that have an online presence and will present the integration of the marketing functions and strategies within these companies

• Familiarize students with concepts related to online business development, Internet marketing, tools used to promote products and / or services and / or company, business models, human resource management, legal elements and consumer privacy

• Preparing students to work in any department of a company operating in the digital environment and to participate in decision-making regarding the company’s activity on the Internet