The course provides overall direction to an enterprise and involves specifying the organization's objectives, developing policies and plans to achieve those objectives, and then allocating resources to implement the plans.
INSTRUCTORS:
Constantin Brătianu
Professor - Bucharest University of Economic Studies
Claude Chailan
Professor, Programme Director - EM strasbourg business schoolAddress
Calea Grivitei 2-2A View mapAcquired specific competences:
- Identification, interpretation and contextual use in Romanian and English, in an integrated manner, of
business administration concepts in the context of a competitive economy - Development, implementation and evaluation of business strategies efficiency
- Design and redesign of complex business processes in accordance with the principles of efficiency
and ethics.
Objectives of the discipline:
- Capacity development for elaboration and implementation of business strategies in order to achieve competitive
advantage - Developing strategic thinking
- Developing the capacity to develop business strategies
- Developing the capacity to implement business strategies
