Strategic Management

This course is aimed to take all students from zero to one when it comes to strategy and business models.

View Course Brochure

CREDITS:
6

INSTRUCTORS:

Claude Chailan
Professor - Strasbourg business school
Grzegorz Grabowski
General Manager, Maspex
Sorin Anagnoste
Lecturer, ASE

Address

Calea Grivitei 2-2A   View map

Career Focus
This course is aimed to take all students from zero to one when it comes to strategy and business models. The primary emphasis will be on the strategy’s analysis of public companies, but many tools, techniques and frameworks utilized are relevant to private companies as well. This course will be particularly valuable to students who are seeking a career in operations, growth or sales.

Educational Objectives
Having a good strategy is not enough to succeed in today’s competitive environment. We see daily how traditional businesses are disrupted and how the landscape it’s changing. In this context there is surprise that more than 50% of start-ups fail within five years and more than half of the companies on the S&P 500 in 2000 no longer exist.

Formulating strategies can be easy and sound bold, but putting them in practice it’s something totally different. With changing customer preferences, increasing global competition, disruptive technologies, heightened employee expectations, and unpredictable macroeconomic shocks, execution is more critical (and difficult) than ever.

Course Content and Organization
This course concentrates on how to implement a strong company plan rather than how to design one. In other words, this course assumes you already know how to succeed in highly competitive marketplaces and teaches you what you need to know. The more competitive your market is—with competitors vying for your customers, top employees, and technological advantage—the more useful this training will be to you.

Using fundamental building blocks based on accountability systems and structures, we will teach you how to make the tough choices needed to ensure successful strategy execution: (1) Allocating resources to customers, (2) Prioritizing core values, (3) Tracking performance goals, (4) Controlling strategic risk, (5) Spurring innovation, (6) Building commitment and (7) Adapting to change

During second objective of this class is to develop capabilities to think strategically about business models.  The seminars will lay the ground to:

a) Ensure mastery of business model theory and practice and certify that students understand the vital role business models play in modern management.
b) Articulate the core characteristics of business models rooted in innovation, sustainability, shared knowledge, and a technological workplace
c) Hone students’ skills for formulating business model by developing and understanding of a firm’s operative environment